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Title of Full Paper:

Marketing Craft: Strategic proposals for the future development of the Cumbria craft economy. (Ref #301)

Date:
09-02-2007 20:26:37
Status:
Unsuccessful
Rating:
4
Details:
Final Documents are only available to Reviewers.
Abstract:
Read the original abstract.

Reviewer Comments:

Review #1 : Left on 05-03-2007 17:27:10 #
An important initiative which I have no doubt will be of value to the local council. However, it reads as a report that is looking for funding.In this respect the paper is not appropriate for the conference. The evaluation needs to be deeper; the structure and style of writing require significant attention, and although the abstract offers a qualititative methology, this is not articulated.

Suggested Conference Theme: Dialogue

Rating: 4
Review #2 : Left on 22-03-2007 19:51:35 #
Cut the self publicity. Leave out the lobbying for a post! The whole paper lacks any structure. some of the content is useful but fails to be contextualised or grounded or evidenced in anyway.


Rating: 4